What My Cat Taught Me About Niche Marketing

Some people are "dog people," others are "cat people." I'm a cat person. Regardless of which pet you prefer, we can all agree that pets enrich our lives in many ways. They provide unconditional affection, they don't care what we look like, and sometimes even they teach us a life lesson.

But I never expected my cat to teach me a marketing lesson! A niche marketing lesson, to be more precise.

At this point, the dog lovers reading this are saying that this cat person is crazy. But I'm not. Here's how it happened.

Like millions of other pet lovers, I bought plenty of pet toys. We all want to be able to interact with our pets, yet still have them not be bored when we're away.

My cat went through the usual toy assortment: feathers, balls with bells in them, foam balls, catnip, string, and an assortment of stuffed rodents. Because we all want the best for our furry friends, I....

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